Manifesto

WED currently creates one non-seasonal collection per year, which form the foundation of the brand's recognisable aesthetic, alongside selected special projects. The WED aesthetic focuses on technique, the intricacies of draping and intellect in zero-waste cutting, rejecting trends in favour of a timeless sensuality, combined with luxurious and innovative fabric mixing.

Pursuing smaller scale and custom operations, we work collaboratively with clients to create personalised pieces, which are tailored to their personal need and taste. We believe this collaborative design process embeds each garment with the sentiment, personal value and creative understanding that ultimately means the garment will last a lifetime, much like a cherished piece of couture.

Our practise optimistically questions the old systems of the fashion establishment, as we explore alternative ways of working as a brand and modern Atelier.  With purpose, people, and planet at the forefront of our agenda, we believe in creating clever solutions to the fashion systems current problems, dismantling the traditional concept of a one-day dress, and rewriting the creation process, purpose, and lifespan of special pieces and ready-to-wear alike.

We know we are not perfect and have a long way to go to meeting all of our sustainability milestones. Our framework of goals sets a standard for us to uphold and be held accountable to as we move forward with each project.