Bride Features

“The team then placed some super clever gathers at the sides of the dress, as I wanted a lift at the front so some of my legs were visible. There was also a keyhole element in the back which was masterfully designed by Wed Studio, as the opening wanted to work against the purpose of the corset – to cinch. I was really pleased we managed to figure that out.”

Photo by Alli Woods

Amy Trinh and Evan Phillips hadn’t planned on specialising in bridalwear when they enrolled at Central Saint Martins, however they quickly realised the huge potential for a fashion-forward label that parts from traditions. Fast forward to 2023 and Wed, their bridalwear label, challenges any preconceived notions of what a wedding dress should look like, by creating de-constructed designs using off-cuts and vintage gowns. It has become a firm favourite for those within the industry who are looking to design a wedding outfit that is the opposite of a princess dress – including Olivia Buxton Smith, the fashion editor of the styling game and shoppable app Drest, who worked with the duo to create a clever multi-use look that she can actually wear again.

Photo by Anna Stokland

The stylist then came across London-based brand Wed, which specialises in bridal and occasion wear, on Instagram, and immediately fell in love with the eco-conscious designs of founders Amy Trinh and Evan Phillips. “I just loved [their] ethos,” Cassie explains. “They were fantastic; it was a really collaborative process. I feel so lucky to have worked on it with Amy and Evan.”

Photo by Antonia Katerina Photography

We created a custom Flower Veil for the amazing Karolyn Pho.

Fast forward to this summer, and the couple finally got to have the wedding of their dreams. But, of course, it was important for Bonner to find the right dress. After trying on a handful of designer pieces, the bride decided she wanted something custom-made by eco-conscious London-based label Wed Studio, with whom she worked closely on the design. “I love Wed’s avant-garde take on wedding dresses, it’s so special,” she says. “The silhouette was inspired by my mum’s dress when she married my dad in the ’80s. I wanted to feel hot in it, so we did a boned corset and left it quite minimal with a full skirt. It was all about incorporating my favourite details with the brand’s signatures.”

Holly's custom dress emerged from a dynamic process of "Client Creative Collaboration," seamlessly uniting two archival skirt details to craft a captivatingly layered and asymmetric ensemble. This creation also featured an elegant off-the-shoulder strap and a signature ruched bodice, adding to its unique charm.

Photo by Conrad Bauer

Tanisha Pina's a New York Writer and Special Projects Consultant wearing a full custom dress is featured in the Financial Times Style.